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Harry potter: the story of a global business phenomenon

Gunelius, Susan

Harry potter: the story of a global business phenomenon - New York Palgrave Macmillan 2008 - 194p

ISBN: 9780230203235

Subjects--Topical Terms:
Branding (Marketing)
Marketing
Harry Potter
Business Phenomenon

Dewey Class. No.: 658.812 / GUN

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