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Legends in marketing: research methodology conjoint analysis, multidimensional scaling, and related techniques, Vol. 01.

Malhotra , Naresh K.

Legends in marketing: research methodology conjoint analysis, multidimensional scaling, and related techniques, Vol. 01. - New Delhi SAGE 2011 - 269p.

ISBN: 9788131205176

Dewey Class. No.: 658.8 / MAL

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