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Strategic brand management for B2B markets : a road map for organizational transformation

Sarin , Sharad

Strategic brand management for B2B markets : a road map for organizational transformation - Los Angeles Sage 2016 - 301p.

ISBN: 978935505518

Subjects--Topical Terms:
Branding (Marketing) ; Product management ; Branding (Marketing) -- India -- Case studies ; Product management -- India -- Case studies ;

Dewey Class. No.: 658.827 / SAR

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