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Winning a billion consumers : a disruptive approach for success in India

Joshi, Atul,

Winning a billion consumers : a disruptive approach for success in India - New Delhi Sage 2016 - 261p.

Includes index.

ISBN: 9789351508892 (hardcover : alk. paper) 9789351505570 (pbk. : alk. paper)

Subjects--Topical Terms:
Management
Customer relations
Strategic planning
Social responsibility of business
Success in business

Dewey Class. No.: 658.00954 / JOS

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