Predictive analytics : the power to predict who will click, buy, lie, or die

Siegel , Eric

Predictive analytics : the power to predict who will click, buy, lie, or die - New Delhi Wiley 2016 - 300p.

Contents: Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.

9788126559770


Social sciences -- Forecasting ; Economic forecasting ; Prediction (Psychology) ; Social prediction ; Human behavior

303.49 / SIE

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