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Sensory marketing

Hultén , Bertil,

Sensory marketing - Basingstoke ; New York : Palgrave Macmillan, c2009. - xiii, 183 p. :

ISBN: 9780230576575 0230576575 (cased)

Subjects--Topical Terms:
Marketing.
Senses and sensation.

Dewey Class. No.: 658.8 / HUL

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