Strong brands, strong relationships
Fournier , Susan
Strong brands, strong relationships - New York Routledge 2015 - 435p.
9781138786837
Brand ducts ; Brand loyalty ; Branding (Marketing) ; Consumer behavior
658.827 / FOU
Strong brands, strong relationships - New York Routledge 2015 - 435p.
9781138786837
Brand ducts ; Brand loyalty ; Branding (Marketing) ; Consumer behavior
658.827 / FOU