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Services marketing

Wirtz, Jochen

Services marketing : people, technology, strategy - 8th - New Delhi Pearson 2018 - 817p.

ISBN: 9789332587687

Subjects--Topical Terms:
Service industries--Marketing
Professions--Marketing
Customer services--Marketing
Marketing--Management
Relationship marketing

Dewey Class. No.: 658.8 / WIR

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