Driving customer appeal through the use of emotional branding
Garg, Ruchi
Driving customer appeal through the use of emotional branding - USA IGI Global 2018 - xviii, 366 pages ; - A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series .
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"--
9781522529217
Branding (Marketing)
Brand name products
Product management
658.827 / GAR
Driving customer appeal through the use of emotional branding - USA IGI Global 2018 - xviii, 366 pages ; - A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series .
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"--
9781522529217
Branding (Marketing)
Brand name products
Product management
658.827 / GAR