Malcolm McDonald on marketing planning :
McDonald, Malcolm.
Malcolm McDonald on marketing planning : understanding marketing plans and strategy - London : Philadelphia : Kogan Page, 2008. - x, 197 p. :
9780749453787
Marketing
Marketing
658.802 / MCD
Malcolm McDonald on marketing planning : understanding marketing plans and strategy - London : Philadelphia : Kogan Page, 2008. - x, 197 p. :
9780749453787
Marketing
Marketing
658.802 / MCD