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Crossing the chasm :

Moore, Geoffrey A.,

Crossing the chasm : marketing and selling high-tech products to mainstream customers - New York : HarperBusiness, 2002 - xxi, 227 p. ;

Includes index.

ISBN: 9780060517120

Subjects--Topical Terms:
Selling
High technology
Technological innovations

Dewey Class. No.: 658.8 / MOO

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