Customer relationship management
Peelen, Ed
Customer relationship management - Noida Pearson 2005 - 433 pages : illustrations ; 25 cm
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?"
9788131725405
Customer relationship management
658.812 / PEE
Customer relationship management - Noida Pearson 2005 - 433 pages : illustrations ; 25 cm
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?"
9788131725405
Customer relationship management
658.812 / PEE