Revealing the corporation :
Balmer, John M.T.
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / - London ; New York : Routledge, 2003. - xviii, 365 p. :
9780415284219
Corporations.
Corporate image.
Business names.
659.2 / BAL
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / - London ; New York : Routledge, 2003. - xviii, 365 p. :
9780415284219
Corporations.
Corporate image.
Business names.
659.2 / BAL