Culture code :

Rapaille, Clotaire.

Culture code : an ingenious way to understand why people around the world buy and live as they do - 1st ed. - New York : Broadway Books, c2006. - x, 208 p. ;

Includes index.

9780767920575 9780767920568


Social perception.
Cognition and culture.
National characteristics.
Consumer behavior

305.8 / RAP

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