MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02709nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BML |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Item number |
GAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gautam |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Study to examine consumer legitimacy in the sharing economy context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Gurgaon |
| Name of publisher, distributor, etc |
BML Munjal University |
| Date of publication, distribution, etc |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
225p. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis submitted in the fulfillment of the requirement for the degree of Doctor of Philosophy by Gautam Under the supervision of Dr. Ruchi Garg and Dr. Ritu Chhikara and Prof. (Dr.) Vishal Talwar |
| Degree type |
Doctor of Philosophy |
| Year degree granted |
2022 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Humankind is facing unprecedented levels of ecological degradation. The environmental devastation results from unsustainable consumption levels leading to Greenhouse Gas (GHG) emissions and carbon emissions at unprecedented levels. It has been estimated that humans will annually require 1.7 earths to sustain the present consumption levels, thereby denying future generations their share of resources. Thus, the acute need for transitioning towards alternative sustainable consumption practices is being felt by academics and practitioners. Nevertheless, the universal acceptance of the conceptualisation of the term 'sustainability' is lacking. Thus, resulting in uncertainty in academics and scepticism in the corporate sector. The aforesaid uncertainty in the academic field has led to 'academia losing its way in sustainability studies. This is corroborated by the inability to place sustainability under a management domain or conceptualise sustainability studies as a new management domain. Based on its functionality, sustainability has been placed under diverse management domains ranging from operations, materials, and supply chain to marketing domain. The present research focuses on consumer and their intention to consume sustainably. Hence, sustainability for the purpose of this study has been placed under the marketing domain. In conventional marketing literature, the purpose of marketing has been described as to sell more and generate revenue for the organisation. However, in recent times, there has been increasing awareness that sustainability cannot be derived only through efficient production and operations. However, it has to be embedded within the entire management discipline. Further, the marketing discipline is increasingly being expected to serve the interests of a wider group of stakeholders, including the communities and society. Hence, the concept of sustainable marketing is being extensively studied and researched. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economy |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://shodhganga.inflibnet.ac.in/handle/10603/444029">https://shodhganga.inflibnet.ac.in/handle/10603/444029</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://drc.bml.edu.in:8080/jspui/handle/123456789/2841">http://drc.bml.edu.in:8080/jspui/handle/123456789/2841</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Thesis |
