What does new luxury entail (Record no. 10639)

MARC details
000 -LEADER
fixed length control field 02515nam a2200169 4500
003 - CONTROL NUMBER IDENTIFIER
control field BML
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rathi, Rubal
245 ## - TITLE STATEMENT
Title What does new luxury entail
Remainder of title : an empirical study on the dimensions of new luxury and their impact on consumer happiness
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Gurgaon
Name of publisher, distributor, etc BML Munjal University
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent 279p.
502 ## - DISSERTATION NOTE
Dissertation note Thesis submitted in the fulfillment of the requirement for the degree of Doctor of Philosophy by Rubal Rathi Under the supervision of Dr. Ruchi Garg, Dr. Ritu Chhikara
Degree type Doctor of Philosophy
Year degree granted 2023
520 ## - SUMMARY, ETC.
Summary, etc. The luxury industry is witnessing a paradigm shift with evolving consumer understanding of what luxury means to them at a fundamental level. This is primarily due to newer demographics of consumers who are educated, aware, and well-travelled and are present across newer geographies. With phenomenal growth in the last few years and forecasts of further gaining colossal traction in the years to come, India has become a hotspot for luxury brands. While literature argues that the notion of luxury is ever-evolving, there exists little research on what it means to contemporary luxury consumers, especially in the era where experiences are enjoyed more than material products.<br/>In this line, the purpose of this thesis is twofold. First, to explore the dimensions that explain New Luxury from a consumer behaviour perspective and capture what luxury means to contemporary consumers. Second, to empirically test the impact of these newly explored dimensions on hedonic and eudemonic consumer happiness. This is achieved through conceptualizing a theoretical framework encompassing New Luxury dimensions, namely green conspicuousness, low-key conspicuousness, hedonic escapism, and self-directed pleasure; the mediating variables- social elevation and self-extension tendency; the outcome variables- hedonic happiness and eudemonic happiness, along with the moderating effect of consumer involvement. This study is contextualized in India among luxury fashion and accessories shoppers for products and high-end experience enthusiasts for the service category. Although researchers have studied fashion and service as separate categories, there is no similar multigroup study either in luxury or in Indian parlance. Grounding in the goal content theory, this research classifies the emerging New Luxury dimensions from the qualitative study into extrinsic and intrinsic goals.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Luxury
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     Reference BMU Library BMU Library 30/07/2024 BML Munjal University   658.8 RAT TH07 23/09/2024 23/09/2024 Thesis School of Management

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