Legends in marketing: Consumer behavior attitude, intention and choice behavior, Vol. 04. (Record no. 1463)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00453nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131205176 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra , Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in marketing: Consumer behavior attitude, intention and choice behavior, Vol. 04. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | SAGE |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 303p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth , Jagdish N. (Series Editor) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | King , Tracey M. (Volume Editor) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | BMU Library | BMU Library | 31 | 29/12/2014 | 658.8 MAL | 5193 | 29/12/2014 | 29/12/2014 | Books | School of Management |