Definitive book of branding (Record no. 4370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00363cam a2200145 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132117735 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KOM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kompella, Kartikeya |
| 245 04 - TITLE STATEMENT | |
| Title | Definitive book of branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Response |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 408 pages : |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Globalization |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts | Total Renewals | Checked out | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | BMU Library | BMU Library | 40 | 04/10/2018 | IBC (Bill No. - IN1185, Date:- 28.08.2018) | 950.00 | 658.827 KOM | 12452 | 13/11/2018 | 04/10/2018 | Books | School of Management | |||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | School of Management | 04/10/2018 | IBC (Bill No. - IN1185, Date:- 28.08.2018) | 950.00 | 658.827 KOM | 12453 | 27/06/2022 | 04/10/2018 | Books | School of Management | 4 | 5 | 24/12/2022 | 27/06/2022 |