Services marketing (Record no. 4474)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587687 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Remainder of title | : people, technology, strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 817p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Professions--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, Jayanta |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts | Total Renewals | Date last borrowed | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | BMU Library | BMU Library | 40 | 12/10/2018 | IBC (Bill No. - IN1390, Date:- 14.09.2018) | 799.00 | 658.8 WIR | 12680 | 12/10/2018 | 12/10/2018 | Books | School of Management | |||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 12/10/2018 | IBC (Bill No. - IN1390, Date:- 14.09.2018) | 799.00 | 658.8 WIR | 12681 | 15/09/2024 | 12/10/2018 | Books | School of Management | 4 | 2 | 20/07/2024 | |||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 15/06/2019 | Gifted from Students | 658.8 WIR | G4886 | 15/09/2024 | 03/07/2019 | Gifted Books | School of Management | 4 | 2 | 20/07/2024 | ||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 15/06/2019 | Gifted from Students | 658.8 WIR | G4887 | 12/09/2024 | 03/07/2019 | Gifted Books | School of Management | 2 | 07/09/2024 | |||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 15/06/2019 | Gifted from Students | 658.8 WIR | G4888 | 07/09/2024 | 03/07/2019 | Gifted Books | School of Management | 3 | 2 | 20/07/2024 | ||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 26-A | 21/10/2020 | BMU Hostels | 658.8 WIR | GL323 | 15/09/2024 | 26/10/2020 | Gifted Law Books | School of Law | 2 | 3 | 02/09/2024 | ||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 26-A | 21/10/2020 | BMU Hostels | 658.8 WIR | GL324 | 10/10/2024 | 26/10/2020 | Gifted Law Books | School of Law | 2 | 4 | 10/10/2024 | 30/04/2025 |