Advertising and IMC (Record no. 4495)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332574144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC |
| Remainder of title | : principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | BMU Library | BMU Library | 41 | 12/10/2018 | IBC (Bill No. - IN1390, Date:- 14.09.2018) | 809.00 | 1 | 659.1 MOR | 12633 | 14/11/2018 | 13/11/2018 | 13/10/2018 | Books | School of Management | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-B | 12/10/2018 | IBC (Bill No. - IN1390, Date:- 14.09.2018) | 809.00 | 1 | 659.1 MOR | 12634 | 20/11/2018 | 12/11/2018 | 13/10/2018 | Books | School of Management |