Differentiate or die : (Record no. 4934)

MARC details
000 -LEADER
fixed length control field 00738nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BML
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788189975722
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number TRO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Trout, Jack.
245 10 - TITLE STATEMENT
Title Differentiate or die :
Remainder of title survival in our era of killer competition
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent x, 262 p. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rivkin, Steve,
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     Text Books BMU Library BMU Library 22-A 24/01/2019 Gifted from Mr. Vinod Mahendru 250.00 658.8 TRO G3328 31/03/2019 24/01/2019 Gifted Books School of Management

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