Malcolm McDonald on marketing planning : (Record no. 5080)

MARC details
000 -LEADER
fixed length control field 00498nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BML
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749453787
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number MCD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Malcolm McDonald on marketing planning :
Remainder of title understanding marketing plans and strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent x, 197 p. :
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     Text Books BMU Library BMU Library 22-A 27/01/2019 Gifted from Mr. Vinod Mahendru 295.00 658.802 MCD G3480 30/01/2019 30/01/2019 Gifted Books School of Management

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