Product policy and brand management (Record no. 6148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120352605 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | CHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chitale, A. K. |
| 245 ## - TITLE STATEMENT | |
| Title | Product policy and brand management |
| Remainder of title | : text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | PHI Learning |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product Policy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Ravi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | BMU Library | BMU Library | 27-F | 01/04/2019 | IBC (Bill No. - IN3197, Date:- 29.03.2019) | 325.00 | 658.827 CHI | L1194 | 02/04/2019 | 02/04/2019 | Books | School of Law | |||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 26-A | 01/04/2019 | IBC (Bill No. - IN3197, Date:- 29.03.2019) | 325.00 | 658.827 CHI | L1195 | 02/04/2019 | 02/04/2019 | Books | School of Law | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 26-A | 01/04/2019 | IBC (Bill No. - IN3197, Date:- 29.03.2019) | 325.00 | 658.827 CHI | L1196 | 02/04/2019 | 02/04/2019 | Books | School of Law |