Marketing communications industry : (Record no. 6478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178298689 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 |
| Item number | JAI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Gautam Raj. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications industry : |
| Remainder of title | entrepreneurial case studies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi, India ; |
| Name of publisher, distributor, etc | Response Books, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 189 p. : |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurship |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ahluwalia, Raunica, |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0820/2008025828.html">http://www.loc.gov/catdir/toc/ecip0820/2008025828.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 13/03/2019 | Gifted from Mr. Vinod Mahendru | 270.00 | 1 | 658.800954 JAI | G4029 | 21/10/2023 | 17/10/2023 | 06/05/2019 | Gifted Books | School of Management |