Think two products ahead : (Record no. 6930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00586cam a22001814a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126521029 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.503 |
| Item number | MAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mack, Benjamin, |
| 245 10 - TITLE STATEMENT | |
| Title | Think two products ahead : |
| Remainder of title | secrets the big advertising agencies don't want you to know and how to use them for bigger profits / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 242 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0614/2006016568.html">http://www.loc.gov/catdir/toc/ecip0614/2006016568.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-C | 13/03/2019 | Gifted from Mr. Vinod Mahendru | 350.00 | 658.503 MAC | G4464 | 15/05/2019 | 15/05/2019 | Gifted Books | School of Management | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-C | 13/03/2019 | Gifted from Mr. Vinod Mahendru | 350.00 | 658.503 MAC | G4520 | 16/05/2019 | 16/05/2019 | Gifted Books | School of Management |