Digital Marketing Excellence (Record no. 8077)

MARC details
000 -LEADER
fixed length control field 00473nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BML
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138494237
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave
245 ## - TITLE STATEMENT
Title Digital Marketing Excellence
Remainder of title Planning, Optimizing and Integrating Online Marketing
250 ## - EDITION STATEMENT
Edition statement 5th.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxon
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent 660P.
490 ## - SERIES STATEMENT
Series statement Special Indian Edition
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Paul Russell
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Public note
    Dewey Decimal Classification     Text Books BMU Library BMU Library 23-B 17/12/2019 Gifted by Publisher 995.00 1 658.872 CHA G5915 12/09/2024 07/09/2024 19/12/2019 Gifted Books School of Management

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