Marketing Channel Strategy (Record no. 8078)
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000 -LEADER | |
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fixed length control field | 00453nam a22001937a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BML |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138281080 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | PAL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Palmatier, Robert W. |
245 ## - TITLE STATEMENT | |
Title | Marketing Channel Strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 8th. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Oxon |
Name of publisher, distributor, etc | Routledge |
Date of publication, distribution, etc | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 496P. |
490 ## - SERIES STATEMENT | |
Series statement | Special Indian Edition |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Channels |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Stern, Louis W. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | El-Ansary, Adel I. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 17/12/2019 | Gifted by Publisher | 995.00 | 658.8 PAL | G5916 | 31/08/2022 | 19/12/2019 | Gifted Books | School of Management |