Impact of Consumer Behavior on Marketing Communication (Record no. 8220)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00314nam a22001217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | P. Raghuprem |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of Consumer Behavior on Marketing Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | BML Munjal University School of Management |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 94P. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Project Reports |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BMU Library | BMU Library | 27/01/2020 | PR0451 | 27/01/2020 | 27/01/2020 | Project Reports |