Strategic Brand Management (Record no. 8262)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| Remainder of title | Building, Measuring, and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586P. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing; Brand name products -- Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 17/02/2020 | BMU Hostel | 849.00 | 658.827 KEL | G6165 | 19/02/2020 | 19/02/2020 | Gifted Books | School of Management | |||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 26-A | 22/10/2020 | BMU Hostels | 658.827 KEL | GL532 | 29/05/2024 | 26/10/2020 | Gifted Law Books | School of Law | 4 | 5 | 22/05/2024 | |||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 26/11/2021 | Students | 658.827 KEL | G6562 | 29/05/2024 | 27/11/2021 | Gifted Books | School of Management | 1 | 26/05/2024 | ||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 26/11/2021 | Students | 658.827 KEL | G6563 | 18/03/2024 | 27/11/2021 | Gifted Books | School of Management | 3 | 4 | 21/02/2024 | |||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 26/11/2021 | Students | 658.827 KEL | G6564 | 27/11/2021 | 27/11/2021 | Gifted Books | School of Management | ||||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 26/11/2021 | Students | 658.827 KEL | G6565 | 09/09/2024 | 27/11/2021 | Gifted Books | School of Management | 9 | 11 | 23/08/2024 | |||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 26/11/2021 | Students | 658.827 KEL | G6566 | 24/09/2024 | 27/11/2021 | Gifted Books | School of Management | 4 | 4 | 28/08/2024 | |||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 26/11/2021 | Students | 658.827 KEL | G6567 | 27/11/2021 | 27/11/2021 | Gifted Books | School of Management | ||||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 10/02/2022 | Gifted from student | 849.00 | 658.827 KEL | G6960 | 23/09/2022 | 15/02/2022 | Gifted Books | School of Management | 2 | 16/09/2022 | |||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 15/05/2023 | Gifted | 849.00 | 658.827 KEL | G7160 | 08/09/2024 | 22/05/2023 | Gifted Books | School of Management | 2 | 1 | 29/08/2024 |