Marketing Research (Record no. 8301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353433291 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 955P. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research -- Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 18/02/2020 | Pearson | 829.00 | 6 | 3 | 658.83 MAL | G6223 | 22/12/2023 | 18/12/2023 | 26/02/2020 | Gifted Books | School of Management | ||||
| Dewey Decimal Classification | Not For Loan | Reference | BMU Library | BMU Library | 40 | 14/01/2021 | Hostel | 829.00 | 658.83 MAL | G6312 | 10/11/2024 | 14/01/2021 | Gifted Books | School of Management | ||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 25/11/2021 | Gifted from Student | 829.00 | 2 | 1 | 658.83 MAL | G6480 | 20/12/2023 | 06/12/2023 | 27/11/2021 | Gifted Books | School of Management | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 25/11/2021 | Gifted from Student | 829.00 | 1 | 2 | 658.83 MAL | G6481 | 21/12/2023 | 28/11/2023 | 27/11/2021 | Gifted Books | School of Management | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-A | 25/11/2021 | Gifted from Student | 829.00 | 2 | 1 | 658.83 MAL | G6482 | 22/12/2023 | 06/12/2023 | 27/11/2021 | Gifted Books | School of Management |