Digital marketing strategy (Record no. 9066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398605978 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | KIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kingsnorth, Simon |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing strategy |
| Remainder of title | : an integrated approach to online marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 399p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | BMU Library | BMU Library | 40 | 09/08/2022 | Atlantic Publisher & Distributors (Bill No. - 1140111, Date- 04-08-2022) | 2987.00 | 658.872 KIN | 14172 | 09/09/2024 | 08/08/2022 | Books | School of Management | |||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-B | 09/08/2022 | Atlantic Publisher & Distributors (Bill No. - 1140111, Date- 04-08-2022) | 2987.00 | 658.872 KIN | 14173 | 12/09/2024 | 08/08/2022 | Books | School of Management | 4 | 2 | 11/09/2024 | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-B | 09/08/2022 | Atlantic Publisher & Distributors (Bill No. - 1140111, Date- 04-08-2022) | 2987.00 | 658.872 KIN | 14174 | 12/09/2024 | 08/08/2022 | Books | School of Management | 2 | 10/09/2024 | |||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 23-B | 09/08/2022 | Atlantic Publisher & Distributors (Bill No. - 1140111, Date- 04-08-2022) | 2987.00 | 658.872 KIN | 14175 | 12/09/2024 | 08/08/2022 | Books | School of Management | 1 | 06/09/2024 |