MKTG Principles of marketing (Record no. 9450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520345 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG Principles of marketing |
| Remainder of title | :A south-Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Cengage |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 671.p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Deeraj |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | BMU Library | BMU Library | 39 | 26/04/2023 | Riddhi Prakashan (Bill No.- 13/23-24, Date : 25/4/23) | 899.00 | 658.8 LAM | 14377 | 26/04/2023 | 26/04/2023 | Books | School of Management | ||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 26/04/2023 | Riddhi Prakashan (Bill No.- 13/23-24, Date : 25/4/23) | 899.00 | 658.8 LAM | 14378 | 23/10/2024 | 26/04/2023 | Books | School of Management | 5 | 4 | 01/10/2024 | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 26/04/2023 | Riddhi Prakashan (Bill No.- 13/23-24, Date : 25/4/23) | 899.00 | 658.8 LAM | 14379 | 23/09/2024 | 26/04/2023 | Books | School of Management | 3 | 3 | 20/11/2023 | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 26/04/2023 | Riddhi Prakashan (Bill No.- 13/23-24, Date : 25/4/23) | 899.00 | 658.8 LAM | 14380 | 23/10/2024 | 26/04/2023 | Books | School of Management | 5 | 4 | 16/10/2024 | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 26/04/2023 | Riddhi Prakashan (Bill No.- 13/23-24, Date : 25/4/23) | 899.00 | 658.8 LAM | 14381 | 14/11/2024 | 26/04/2023 | Books | School of Management | 5 | 7 | 05/11/2024 | ||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 22-A | 26/04/2023 | Riddhi Prakashan (Bill No.- 13/23-24, Date : 25/4/23) | 899.00 | 658.8 LAM | 14382 | 11/10/2024 | 26/04/2023 | Books | School of Management | 4 | 2 | 01/10/2024 |