Integrated Marketing communication (Record no. 9980)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00372nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367436230 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JUS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Juska, Jerome M. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing communication |
| Remainder of title | : Advertising and promotion in a digital world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 300.p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | BMU Library | BMU Library | 39 | 26/10/2023 | Atlantic ( Bill no.-1160884, Date-21/10/2023) | 6252.96 | 658.8 JUS | 14640 | 30/10/2023 | 30/10/2023 | Books | School of Management |