Advertising an IMC perspective

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Material type: Text

TextPublication details: New Delhi Excel Books 2011Edition: 2ndDescription: 458pISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	BMU Library	Reference	41	659.1 MUR (Browse shelf(Opens below))		Not For Loan	SOM		4367

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Previous	659.1 CLO Integrated advertising, promotion and marketing communications	659.1 JON When ads work : new proof that advertising triggers sales	659.1 MOR Advertising and IMC	659.1 MUR Advertising an IMC perspective	659.1019 HEA Seducing the subconscious : the psychology of emotional influence in advertising	659.111 SHA Advertising planning and implementation	659.2 RED Effective public relations and media strategy	Next

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