Good works: Marketing and corporate initiatives that build a better world and the bottom line

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TextPublication details: New Delhi Wiley 2012Description: 282pISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	BMU Library	Reference	40	658.802 KOT (Browse shelf(Opens below))		Not For Loan	GC		5507

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Previous	658.802 HIL Marketing strategy: thinking involved	658.802 KIM Blue ocean strategy: how to create uncontested market space and make the competition irrelevant	658.802 KIM Blue ocean strategy : How to create uncontested market space and make the competition irrelevant	658.802 KOT Good works: Marketing and corporate initiatives that build a better world and the bottom line	658.802 KUM Marketing as strategy	658.802 MOO Global marketing and advertising :	658.802 RAO Analysis for strategic marketing	Next

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