Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Material type: Text

TextPublication details: Boston HBR 2015Description: 287pISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Notes	Barcode
Books	BMU Library	Text Books	22-A	658.802 KIM (Browse shelf(Opens below))	Available	SOM	8509
Books	BMU Library	Text Books	22-A	658.802 KIM (Browse shelf(Opens below))	Available	SOM	6124
Books	BMU Library	Reference	40	658.802 KIM (Browse shelf(Opens below))	Not For Loan	SOM	6008
Books	BMU Library	Text Books	22-A	658.802 KIM (Browse shelf(Opens below))	Available	SOM	6049

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Previous	658.801734 VEL Marketing to rural consumers understanding and tapping the rural market potential	658.802 BUT Relationship marketing : theory and practice	658.802 HIL Marketing strategy: thinking involved	658.802 KIM Blue ocean strategy: how to create uncontested market space and make the competition irrelevant	658.802 KIM Blue ocean strategy : How to create uncontested market space and make the competition irrelevant	658.802 KOT Good works: Marketing and corporate initiatives that build a better world and the bottom line	658.802 KUM Marketing as strategy	Next

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