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Strategic brand management for B2B markets : a road map for organizational transformation

By:

Sarin, Sharad

Material type: Text

Text

TextPublication details: New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2010.Description: xix, 262 pISBN:

9788132105220 (PB)

Subject(s):

DDC classification:

658.827 SAR

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	BMU Library	Reference	40	658.827 SAR (Browse shelf(Opens below))		Not For Loan	SOM		6846

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Previous	658.827 KOM Definitive book of branding	658.827 PAN Building brands in the Indian market	658.827 PAR Brand admiration :	658.827 SAR Strategic brand management for B2B markets :	658.827 SAR Strategic brand management for B2B markets : a road map for organizational transformation	658.827 SRI The future of branding	658.827 TRO Brand equity : an Indian perspective	Next

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