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Other side of innovation : solving the execution challenge

By: Material type: TextTextPublication details: USA HBR Press 2010Description: 220pISBN:
  • 9781422157381
Subject(s): DDC classification:
  • 658.4063 GOV
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Item type Current library Collection Shelving location Call number Materials specified Status Notes Date due Barcode
Books Books BMU Library Reference 38 658.4063 GOV (Browse shelf(Opens below)) Available SOM 7211

Contents: Introduction: Making innovation happen -- Build the team. Divide the labor ; Assemble the dedicated team ; Manage the partnership -- Run a disciplined experiment. Formalize the experiment ; Break down the hypothesis ; Seek the truth -- Conclusion: Moving on, moving up.
Summary: The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.

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