Consumer behavior and culture : consequences for global marketing and advertising
Material type: TextPublication details: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd edDescription: xv, 403pISBN:- 9781412979900 (pbk.)
- 658.8342 MOO
Item type | Current library | Collection | Shelving location | Call number | Materials specified | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|---|
Books | BMU Library | Reference | 40 | 658.8342 MOO (Browse shelf(Opens below)) | Not For Loan | SOM | 9342 |
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
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