Relationship marketing : theory and practice

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Material type: Text

TextPublication details: London : Chapman, c1996.Description: xii, 202 pISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	BMU Library	Reference	40	658.802 BUT (Browse shelf(Opens below))		Not For Loan	SOM		9347

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Previous	658.801734 RAI Scope and challenges of rural marketing in India	658.801734 VEL Rural markets understanding consumers and developmental issues	658.801734 VEL Marketing to rural consumers understanding and tapping the rural market potential	658.802 BUT Relationship marketing : theory and practice	658.802 HIL Marketing strategy: thinking involved	658.802 KIM Blue ocean strategy: how to create uncontested market space and make the competition irrelevant	658.802 KIM Blue ocean strategy : How to create uncontested market space and make the competition irrelevant	Next

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