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Marketing theory : Evolution and evaluation
Material type:
TextPublication details: USA John Wiley 1988Description: 231pISBN: - 9780471635277
- 658.8001 SHE
| Item type | Current library | Collection | Shelving location | Call number | Materials specified | Status | Notes | Date due | Barcode | |
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BMU Library | Reference | 40 | 658.8001 SHE (Browse shelf(Opens below)) | Not For Loan | SOM | 10020 |
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| 658.8 ZEI Services marketing | 658.8001 GRO In search of a new logic for marketing : foundations of contemporary marketing theory | 658.8001 LIL Marketing models | 658.8001 SHE Marketing theory : Evolution and evaluation | 658.80029 NAI Cases in services marketing | 658.800954 BAJ Introduction to rural marketing | 658.800954 KAS Rural marketing |
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