End of business as usual : rewire the way you work to succeed in the consumer revolution

By:

Solis, Brian

Material type: Text

TextPublication details: New Delhi Wiley c2012.Edition: 1st edDescription: xvi, 304 pISBN:

9788126533763

Subject(s):

DDC classification:

658.872 SOL

Online resources:

Click here to access online

Summary: "Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval"--

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Notes	Date due	Barcode
Gifted Books	BMU Library	Text Books	23-B	658.872 SOL (Browse shelf(Opens below))		Available	SOM		G3630

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Previous	658.872 LAU E-Commerce business, technology and Society	658.872 LAU E-Commerce business, technology and Society	658.872 LAU E-Commerce business, technology and Society	658.872 SOL End of business as usual :	658.879 MAR Wal-smart :	658.954 DAS Corporate Goverance in India an evaluation	659 FER Corporate communications :	Next

"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval"--

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