Demand : creating what people love before they know they want it

By:

Slywotzky, Adrian J

Contributor(s):

Weber, Karl

Material type: Text

TextPublication details: London Headline Business Plus c2011.Edition: 1st edDescription: 377 pISBN:

9780755388974

Subject(s):

DDC classification:

658.8343 SLY

Summary: "Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Notes	Date due	Barcode
Gifted Books	BMU Library	Text Books	23-A	658.8343 SLY (Browse shelf(Opens below))		Available	SOM		G4474

"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--

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