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The Infinite Asset Managing Brands to Build New Value
Material type:
TextPublication details: Boston Harvard Business Review Press 2001Description: 238pISBN: - 9781578512492
- 658.827 HIL
| Item type | Current library | Collection | Shelving location | Call number | Materials specified | Status | Notes | Date due | Barcode | |
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BMU Library | Reference | 40 | 658.827 HIL (Browse shelf(Opens below)) | Not For Loan | SOM | 3789 |
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| 658.827 CHE Luxury brand management : a world of priviledge | 658.827 FOU Strong brands, strong relationships | 658.827 GAR Driving customer appeal through the use of emotional branding | 658.827 HIL The Infinite Asset | 658.827 HOL How brands become Icons | 658.827 JOH Contemporary brand management | 658.827 KAP Kapferer on luxury: how to luxury brands can grow yet remain rare |
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