TY  - BOOK
AU  - Kumar, V.
TI  - Valuing customer engagement: : strategies to measure and maximize profitability
T2  - Palgrave Executive Essentials
SN  - 9783031432989
U1  - 658.812 
PY  - 2024///
CY  - Switzerland
PB  - Palgrave Macmillan
KW  - Management
KW  - Customer relations
ER  -