TY  - BOOK
AU  - Sethna,Zubin
AU  - Blythe,Jim
TI  - Consumer behaviour 
SN  - 9789353885366
U1  - 658.8342 
PY  - 2024///
CY  - New Delhi
PB  - Sage
N2  - "Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--
ER  -