TY  - BOOK
AU  - Flannery,Teresa M
TI  - How to market a university: building value in a competitive environment 
SN  - 9781421440347
U1  - 378.101 
PY  - 2021///
CY  - Maryland
PB  - JohnHopkins University Press
KW  - Education, Higher
KW  - Universities and colleges
N2  - "This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--
ER  -