TY  - BOOK
AU  - Gunelius, Susan 
TI  - Harry potter: the story of a global business phenomenon 
SN  - 9780230203235
U1  - 658.812 
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan 
KW  - Branding (Marketing)
KW  - Marketing
KW  - Harry Potter
KW  - Business Phenomenon
ER  -