TY  - BOOK
AU  - koch, Edward I
AU  - Heady, Christy 
TI  - Buzz: how to create it and win with it
SN  - 9780814474624
U1  - 658.409 
PY  - 2007///
CY  - New York
PB  - Amacom
KW  - Success in business
KW  - Success
ER  -