TY  - BOOK
AU  - Morgan, Robert M
AU  - Parish, Janet Turner 
AU  - Deitz, George 
TI  - Handbook on research in relationship marketing 
SN  - 9781848443686
U1  - 658.812 
PY  - 2015///
CY  - UK
PB  - Edward Elgar 
KW  - Relationship marketing
KW  - Customer relations
KW  - Business networks
KW  - Strategic alliances
KW  - Consumer behavior
ER  -